Sunday, March 13, 2011
The new version of Apple Inc.’s tablet computing device, the iPad 2, has gone on sale in the United States at Apple Stores and a number of other retailers (including Wal-Mart, Target, Sam’s Club, Best Buy, Verizon, and AT&T), a shift from last year’s launch which was only available through Apple’s stores. The product will go on sale internationally on March 25.
The device was announced on March 2 at an event at the Yerba Buena Center for the Arts in San Francisco, California. CEO Steve Jobs emerged from sick leave to make the announcement.
The iPad 2 has an all-new design and has several improvements over the original iPad. The device runs on a dual-core Apple A5 CPU. According to Jobs, the CPU’s new dual-core capability enhances multitasking and doubles the processing speed. Apple additionally introduced a magnetic ‘Smart Cover’ accessory that snaps to the front screen of the device along with several new apps ported from the Mac OS X operating system and the iPhone. These include iMovie, GarageBand, and Photo Booth. The new iPad introduces front and rear cameras which enable FaceTime and video. The new tablet is fifteen percent lighter and 33 percent thinner than the previous version—thinner than an iPhone 4—and has beveled edges. It is available in black and white and continues to be capable of ten hours of battery life on a single charge.
The announcement came after months of rumors about the successor to the original iPad. Competitors have designed tablets to compete with the iPad, such as Motorola’s Xoom powered by the Android operating system. Apple, who normally follows a yearly product cycle, has pressed its iPad successor into the marketplace almost a full month earlier than usual.
Tablet computers have existed for years but, until recently, have not been popular amongst consumers. Tablet sales totaled 90,000 in 2009. Apple sold nearly fifteen million iPads worldwide in 2010, generating US$2 billion in revenue within three months. In 2010, Apple held a 75% share of the tablet computer market. According to one analyst, even with competition, iPads will still make up at least 20 million of the more than 24 million tablet computers sold in the United States in 2011. An analyst predicted ‘conservatively’ that 35 million iPad 2s will be sold in 2011. One analyst credits Apple’s enormous App Store for the iPad’s continued domination. Apple also holds an advantage in price over other tablets, many of which are still first generation devices. An analyst at J.P. Morgan predicts an overabundance of tablets caused by faltering demand. This could have drastic effects on competitors.
The iPad connects to the Internet over Wi-Fi and 3G models of the new device can connect to the wireless networks of AT&T or Verizon Wireless. The iPad 2 will start at US$499—the same starting price of the original iPad. The equivalent model of the original iPad has been reduced to US$399.
Timeline of Apple touchscreen devices