Brand Has An Effect On Company To Enter The Market

Brand has an effect on company to enter the market

by

Dale Ivan

It is necessary to build a famous brand for enterprise, a good brand just is a good image in the mind of customers, finally the company’s other series of products will be accepted by customers, to improve the overall image. Therefore, the brand strategy has actually evolved into a business to adapt to market competition and carefully cultivating core brand, re-use the core product to create brand image.

Brand development in many world-famous brand enterprises is often to be considered as a priority business strategy to develop the international market. Coca-Cola, Adidas, McDonald’s, GHD and so on, are starting with the brand strategy that created their own brand and as a mean to develop market and eventually dominate the market. As brand has huge influence on leading comprehensive, and high outgoing degree, therefore once brand has been established, the next step just form a product series and lead the development of supporting industries. Can be said that brands are the weapons which enter the market, occupying the market. Now, it is very important for enterprise to establish brand strategy, own brand.

Moreover, in the process of development of enterprises, brand products and enterprises have a very close relationship between price, price always affects the company’s sales revenue and profits. Determine the selling price except product performance, technical content, use, etc. in addition, there is often an intangible thing, that is, the brand. In 1997 the world’s most valuable brand sales increased up to 40%, brand sales scope from 2.359 billion U.S. dollars in 1995 rose to 3.439 billion U.S. dollars in 1996, in the top 20 brands to reach 17.2 billion in sales. At the same time, compared to common products, profits margins of these brands are higher. In the trade field, choose brand products, when the enterprise has built a reputation in the minds of consumers, since the products are similar to other products, but expensive, consumers still prefer to purchase them.

When the products produce differ, the customers will buy products according to their preferences, according to well-known brand situation, began to selectively choose their favorite products. Customers usually focus on a kind of commodity for long time, and produce the dependent when consume the products, it is inevitably, cultivate the goodwill of the product, at times it depends on the people’ lifestyle and living habits, in fact, the process is the formation of brand reputation and brand loyalty.

The brand itself is a kind of guarantee to customers, it conforms to the customers’ requirements of pursuing superior quality, allows customers to reduce decision-making errors in the process of purchase, reducing the risk of buying inferior products, reducing decision time, get the best product. It is very significant for enterprises to build brand, that can save customers’ cost and meanwhile to enhance product quality rate.

Dale Ivan, comes from U.S.A. She likes fashionable and vanguard things, she loves to go shopping online, she purchases anything online store, for instance clothes, hair straightener

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and other accessories. She also likes writing articles, a few of her articles about the health, fashion

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or sports, and a few of articles to record her interesting experience.

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